Scottsdale-based software company Axosoft is doing away with the age-old symbol of a generic lady in a dress that commonly marks women's bathrooms as part of their #ItWasNeverADress campaign.
The campaign's new and improved sign fills in the traditionally triangular symbol to make it look like a female figure wearing a cape, turning a nondescript female into a full-blown superhero.
CANNOT UNSEEhttp://pic.twitter.com/5MKLfnppRP
— Jamie Kruger (@thekroog) April 29, 2015
The campaign was created by Axosoft's Curator of Code, Tania Katan. She first came up with the idea as part of the inaugural Girls in Tech conference in Phoenix, Arizona, which took place last week. Katan was tasked to design an empowering symbol for women in tech, which ultimately lead her to the traditional, rigid women's bathroom sign. Read more...
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