Swiss watchmaker IWC plans to fight smartwatches with a smart strap

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The Apple Watch has been unleashed on the world and, if unit shortages are any indication, it's selling well. Though the Apple Watch is quite a different product than most luxury watches — many of which are entirely mechanical — Apple's entrance into the watch market begs the question: What will this do to the rest of the industry?

We've seen several luxury timepiece makers launch connected watches of their own, but now Swiss luxury watch maker IWC Schaffhausen offers a different solution to the problem — a connected wristband module called the IWC Connect

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