News Digest App “NYT Now” Drops Subscription Pricing, Offers Brand Sponsorships Instead

 The New York Times said today it’s ditching the paid subscription model for its mobile app NYT Now, after failing to convert a significant number of mobile users to subscribers. The app, which previously cost $7.99 per month, was introduced last year as part of a larger effort at the Times to grow its subscription base by introducing new mobile products. The NYT Now app in particular… Read More

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