Microsoft caught many off guard Wednesday when the company announced it would be embracing almost all developers in Windows 10, even if they develop primarily for competing operating systems.
In a significant departure from its previous mobile strategy, Microsoft is now welcoming iOS and Android developers to Windows — part of its more ambitious plan to get Windows 10 on one billion devices within "two or three years," as Microsoft's executive vice president Terry Myerson noted.
But if Microsoft wants to get on a billion devices, it will need to address its lingering app problem. Despite previous efforts to inspire developers, Windows is still far behind iOS and Android in terms of quantity (and, in many cases, quality) of apps. The Windows and Windows Phone Store together have 585,000 apps, according to Microsoft, while Android and iOS both have well over a million. Read more...
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